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50% of Global Consumers Willing to Pay More for Socially Responsible Products
The results of a survey conducted late last year by BBMG, GlobeScan and SustainAbility, found that consumers worldwide are rethinking consumption with sustainability in mind. According to the Regeneration Consumer Study, two-thirds of consumers in six countries said that “as a society, we need to consume a lot less to improve the environment for future generations”, and that they felt “a sense of responsibility to purchase products that are good for the environment and society”. The findings were based on an online survey of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States conducted in September and October 2012.
The survey also found that 43% of global respondents claim to have actually spent more on products and services from companies that have implemented programs to give back to society (just 7% fewer than those who say they would simply be willing to pay). Consumers in Asia-Pacific are most likely to say they had spent more on products and services from socially responsible companies.
Despite the results of the survey, Global Office Supplies are looking to reduce the costs of UK business’s spending on recycled paper and green stationery – so helping them pay less for socially responsible products!
We’ve got a huge range of recycled products including our most popular item by far… Recycled Paper! We stock a number of brands that produce recycled paper and we won’t be beaten on price. Our pledge to the environment has been to help our business customers get cheap office paper that is also recycled.
So get in touch with us now to see how you can be Green at Work and reduce your spend on Office Stationery!
0845 519 1556